Beach Bar

For 30 years, the Beach Bar has been the number-one party spot on Long Island! Whether you are tearing it up in their indoor club or feeling that ocean breeze with a cocktail on the outdoor deck, you’re always guaranteed a good time at the Beach Bar! For graphic styling, we took inspiration from club flyers to emphasize nightlife and Beach Bar’s party legacy. Colorful tropical imagery with abstract shapes and bold typography quickly became Beach Bar’s dynamic, yet signature graphic styling. Our photography identity focuses on motion with people enjoying their drinks and dancing. Dark rooms with one light source create a snapshot of the goings on in Beach Bar, almost mimicking polaroid photography. Our team has showcased the Beach Bar and its party atmosphere through graphic design, photography, videography, and social media.