Flex Events

Flex Events is an organization for people who want to come together and share their love of fitness, health and an active lifestyle. They are known for hosting functional events across the East Coast that include competitions in weightlifting, gymnastics, running and endurance. One of their biggest goals as organizers is to host events with a party atmosphere, motivational masters and safe workouts. Based on this, it was extremely important for the owners of this organization to give this brand an edgy yet athletic flare within the marketing materials. One of the earliest projects we did for this company was their website design which reintroduced the twist of a traditional athletic color scheme of teal and bright red. This website set the tone for the rest of their marketing materials with grungy, athletic fonts and descriptive imagery of people pumping iron! Our artwork for Flex On The beach and Flex On The Mall for many years and has been printed hundreds of thousands of times for advertising purposes.