Harbor Crab

Harbor Crab Co. is a waterfront restaurant and marina based right on the Patchogue River. Dedicated to bringing a little bit of summer to their customers all year round, Harbor Crab Co. is a place for all ages. Families, couples, young or old – anybody can feel right at home at Harbor Crab. This summer spot had a great local reputation and loyal customer base, but lacked a modernized look. Their logo hadn’t been updated in nearly twenty years, same with their website. Their social media accounts were updated regularly but with low quality images taken on a cellphone or pulled off of Google images. They had the food, drinks and customer base down but clearly needed help in the digital department. Our goal was to first, update their outdated logo to look more minimal, accessible logo with a style that matched the interior of the restaurant. After that, we created a website that matched their new logo and branding style perfectly. Wooden textures taken straight from their restaurant, nautical typefaces and waterfront imagery.