Overlook Beach Club

Overlook Beach Club is a beachside snack and drink bar located on the beach in Babylon, NY. This casual eatery was revived with a brand new name and identity back in 2018 under new ownership. Since then, this small concession has been known for it’s convenient location with delicious food for any time of the day. With beachside classics like hot dogs and chicken tenders, to delicious beach breakfasts like a classic B.E.C – Overlook Beach Club is the perfect little spot to grab a bite while you’re soaking in the sun. Their existing logo used a deep blue and bright yellow color scheme. Based on this, we were able to create a branding style to match the concessions overall fun surfer vibe while integrating these vibrant colors along with a beachy sand texture into their menus and promotional flyers.