Paisano’s Butcher Shop

Family owned and operated for generations since 1960, Paisanos Butcher Shop is Brooklyn’s premier butcher offering friendly, helpful service and an amazing selection of wholesale and retail meats along with many other delicious food products. We took their old-school shop to the next level by creating a full-service e-commerce website for them, allowing them to provide customers with an online shopping experience for in-store pick-up and local delivery of their high-quality items. Paisanos is an old-school butcher shop experience, and we wanted their branding to reflect that while introducing more modern styling. We’ve incorporated their signature colors of deep red and off white into all of Paisanos’ branded materials across, web, social media and in house signage. Additionally, we’ve brought in vintage illustrations of farm animals and tools as key elements to harken back to Paisanos’ historic roots. As a contrast, we invoke a modern, New York City aesthetic through our photography styling of rich colors, dynamic angles, and moody undertones. Our team has been able to maintain the old-school, classic vibe of the shop while keeping them current with social media, content creation, and graphic design.