The Village Idiot Pub

The Village Idiot Pub was originally established to create a brand new, never been seen before sports bar experience in the town of Patchogue. Now, nearly a decade after opening, the village Idiot Pub has evolved from a small pub to a full-on dining experience with a night life. The Long Island gem has multiple locations with different themes, but the same amiable sports bar experience. When VIP came to us, we were asked to provide them with our full services. This includes marketing, branding, web design and media. The unique work we’ve done for this client speaks volumes in terms of branding – we were able to create a visual identity for each of the stores that were consistent from store to store but still unique to the stores concepts. For example, Village Idiot Pub and Village Idiot Irish Pub have consistent typography and graphic usage – making the small franchise recognizable to customers all over the island.