What is branding?

More and more, standing out as a business on your own is hard work. The markets are flooded with every scope of business from the mom and pop shop to the big box mega-corporation, and whether you’re entering your industry as a new business or reemerging as a renewed and reimagined brand, communicating who you are and what you believe in to your customers can seem like a daunting task. Alone, it may seem more likely that your business may sink than swim, and at Union Square Advertising, we understand the struggles your business may be facing- and that a strong branding strategy is the solution.

In short, branding is about conquering those hurdles. Branding is the study of how businesses communicate their emotional presence to their consumers, and how they impact the industry with their visual recognition and powerful identities. Branding is your logo, it is your printed media, your web presence, your attitude on and towards social media. It is your consumer base, and it is what those consumers feel when they think about your company. You are your branding.

How Union Square does branding

When you talk, Union Square Advertising listens. Branding strategy is not something done to a business, but rather, something done with one. As an industry leader with a Long Island and New York City based portfolio of successful businesses to match, our studied and refined approach to branding strategy can help your business stand out in the crowd.

It is our experience that many agencies treat branding strategy merely as logo design- but we understand there is more that goes into making a business thrive. It is how we help you market your business on the web and in real life. It is every margin, color, and font used to craft the content your customers will consume. Our branding strategies includes the emails you send, the tweets you post, and the flyers you distribute. We want to help your business tell as compelling a story as possible.

Three Small Steps for You, One Giant Leap for Your Business

  1. Identify:

    Before the chalk ever hits the drawing board, we meet with you to gain a deep understanding of your business, your goals, and your consumer base. We ask the tough questions and help you answer them with stronger solutions. We learn who you are so we can help you show off who you want to be.

  2. Target:

    You set the mark, and we aim for the dead center of it. Working with you and creating an open, communicative environment in which we’ll develop your branding, Union Square will share our work and goals with you every step of the way. We appreciate and encourage conversation throughout the entire strategy development process.

  3. Diffuse:

    Once we’ve set off discovering who you are and where’d you like your business to go, we takeoff for launch. Through sharing and spreading your brand across all channels- including both print advertising and social media- we excite your consumers into working with you before they’ve even stepped in the door, and once they have, we help you give them a reason to stay.

How we can help develop your brand

As we mentioned earlier, building a brand is more than just the design of a fancy logo. It is the thought behind what that logo stands for and how we can vocalize those thoughts in every aspect of your business.

When it comes to brand strategy, Union Square Advertising incorporates a number of services to give your business a one-up on the competition:

  • Logo Development
  • Personalized Email Templates
  • Branded social media profiles
  • Web design
  • Custom menu and media development
  • Flyer and advertisement design

What are you waiting for? Start your project with Union Square Advertising today.