Kidtastic Kids

Kidtastic Kids was an established school for many years before coming to Union Square Advertising for a rebrand and revamp. They already had a loyal client base, a good reputation amongst the community and a working relationship with surrounding school districts including Middle Country & Sachem. Where they lacked was in modernization of their business model. Their visual identity was outdated and lacked uniformity and their marketing was bare-bones and focused almost solely on traditional media methods. One of the most notable contributions we’ve made to their brand was the visual identity rebrand. We gave Kidtastic Kids a brand new logo modernized version of their very outdated logo, along with new branding guidelines applied to their marketing materials. On top of that, we introduced digital marketing techniques into their business model that helped expand their client base and reach out to a new, younger demographic of parents.